My Rome
UXUI Intern￨Design team Lead
Tools
Figma, Microsoft Teams, Jira
Timeline
July - Dec, 2023 (18 weeks)
Team
CEO, 3 Designers, 4 Engineers, 1 Data Analyst, and 1 PM
Overview
I engaged in developing 0-1 B2C and B2B SaaS platform as the company is in its early stages, and worked closely with cross-functional team in weekly design sprints following an agile process.
My Role
Led 3 designers building Web App for two user group to launch MVP in Oct.
Worked on user flow, wireframes, and designing web and app main features.
Collaborated closely with front-end devs and PM for planning design sprint every week.
Project Timeline
What is dPO and How does dPO work?
dPO is a B2B + B2C SaaS platform seamlessly and directly connecting truckers and property owners, looking for parking and storage spaces with available hosts.
*dPO Technologies is a B2B + B2C SaaS Startup(DINX Solutions’ subsidiary).
*CEO holds ownership of a logistics enterprise and manages a convoy consisting of 30 trucks.
User Group
Main Problems
Parking spaces meant for cars are taken up by trucks, causing underutilization of parking area.
Lack of system to effectively manage parking spaces for property owners.
Existing web/mobile services have lack of seamlessness and prompt updates.
Project Goal
To offer a seamless and intuitive parking reservation experience for finding safe and legal parking.
To provide property owners with tools for an efficient parking management and enforcement.
Research
Nearly 63% of truck drivers reported having difficulty finding safe and legal parking.
No update the availability status - Inaccurate information by the mobile app might cause users’ frustration and inconvenience.
Hard to contact property owners - A lack of reliable way to secure and confirm parking availability when booking.
Why Web App?
By offering a web app, we ensure that a wider range of truck drivers can access our services using any device with a web browser, regardless of its specifications.
It is driven by our commitment to providing a versatile, accessible, and cost-effective solution that enhances their user experience, ensures compliance with safety regulations.
Building an MVP
User flow for renters(truckers & logistic companies)
- Booking parking spots in direct association with property owners.
User flow for partners(property owners)
- Managing parking spaces(properties) providing renters.
Quick Iteration
Main page for renters
I focused on functionality - showing parking listing with correct availability info the most for renters.
I placed search section in the middle of the hero image since it aligns with renters(truckers) needs.
Page after searching parking spaces for renters
Discussed with CEO, I created a huge map and listing which can save users time and reduce frustration.
I designed second one since renters(truckers and logistic companies) want to know parking availability information on each parking listing.
My Business page for property owners
I decided to include only 'Managing List' and 'Payout' in the app because two sections are the most frequently used by property owners.
Visual Solution for MVP in mid-Sep
Web app for renters - truckers
Web app for partners - property owners
Final Solution for MVP
Service for Renters
Service for Partners
Design System
We initially developed Design System version 1 with a focus on aligning with WCAG standards, and we are currently in the process of enhancing it for version 2.
Takeaways
Embrace agile ceremonies like daily stand-ups and sprint reviews for transparent communication.
Efficient time management becomes crucial when each sprint moves swiftly every week.
As more components and patterns are added, ensuring consistency across the entire design system becomes more challenging.
daily standup meeting - sprint4
daily standup meeting - sprint7
Design team meeting